holster is now registered with the Vegan Society and is PETA approved, recognising our footwear is free from exploitation and cruelty to animals.
The Vegan Society has been registering products with its Vegan Trademark since 1990. Today, over 24,000 products from 53 diﬀerent countries carry the logo, which is widely acknowledged to be the most credible vegan label globally.
Similarly, People for the Ethical Treatment of Animals (PETA) Australia is dedicated to establishing and protecting the rights of all animals, and operates under the simple principle that animals are not ours to eat, wear, experiment on, use for entertainment or abuse in any way.
PETA loves to build mutually beneficial relationships with kind companies and contacted holster to connect with their compassionate consumers and share the “PETA-Approved Vegan” logo which symbolises animal-friendly clothing and accessories.
As parents, holster co-founders, Ben Nothling and Natalie Miller are acutely aware of the impact that the fashion industry can have on future generations and, as such, ensure they are taking the necessary steps to reduce holster’s ecological footprint.
Mr Nothling states, “Our passion for animals then led us into producing 100% Vegan footwear. The next step was to be registered by the Vegan Society and we are very proud of the fact that we are the ﬁrst Australian footwear brand to be registered with such a renowned vegan organisation. The logo will now be easily visible to consumers, in a growing market where this once alternative lifestyle is now becoming very mainstream”.
According to Google Trends, Australia is the top country in the world searching for ‘vegan’, with a dramatic rise in ‘vegan’ searches in the last 12 months, making Australia the largest growing vegan market in the world.
Nothling continues, “We are excited to see that the Veganism movement is a growing trend fuelled by social media and expanding social awareness of environmental issues, so we expect that this registration will gain lots of interest and attract more people who align with our philosophy”.
The SS17 Azura Collection, which was released worldwide and into our Noosaville Boutique August 2017, has been registered and we will continue to register all collections we create due to our love for animals. Consumers on the whole are well informed on what it means to be vegan friendly and how it relates to the prevention of cruelty to animals.
“My wife Natalie (holster Designer) grew up in Noosa and from a young age always felt a true love for animals. Our mission is to help prevent animal cruelty and embrace ethical production processes by producing shoes that do not contain animal products. This cause is very close to our hearts which is why the brand has previously, and will continue to, support animal welfare causes”, Mr Nothling said.
holster make a large array of footwear such as sneakers from rubber, canvas, espadrille wedges and loafers and jelly sandals (REACH certiﬁed and 100% recyclable) non-animal derived materials like metals and cottons.
Going vegan is an ethical lifestyle choice that’s all about protecting animals. Teaming up with PETA and The Vegan Society will help us reach millions of vegan members and supporters around the globe. When you wear holster footwear you can be sure that you’re taking a step in the right direction.